Amilla Jewelry Shines Bright at the Ladies Drive x Shoppi Tivoli Start-Up Challenge 2025

We’re beyond thrilled to share some incredible news: Amilla Jewelry has been named one of the 10 winning start-ups at the first-ever Ladies Drive x Shoppi Tivoli Start-Up Challenge! This recognition, in collaboration with the renowned Ladies Drive Magazine, Shoppi Tivoli, and IFJ – Institute for Young Entrepreneurs, marks a proud milestone in our journey.

Where Purpose Meets Passion: A Celebration of Female Founders

Founded in May 2020 by sisters Catja and Jana Straub, Amilla Jewelry was born from a shared dream of independence, creative freedom, and a passion for designing everyday jewelry with meaning. Our brand stands for freedom, empowerment, and connection — values that deeply align with the ethos of Ladies Drive.

Each piece we create is more than just a beautiful accessory — it’s a symbol of self-expression. Designed in Switzerland, crafted in Malaysia, and inspired by the vibrant cultures we’ve encountered around the world, our jewelry reflects a truly global story. From Catja’s discovery of her passion for jewelry making in Malaysia to the international perspective Jana gained through her work in tourism, every design is a celebration of our shared experiences and identities.

What This Award Means to Us

Being chosen as a winner among so many inspiring female-led businesses is a huge honor – and a sign that we’re on the right path. This recognition fuels our commitment to keep building a brand that uplifts, inspires, and grows alongside a community of strong women.

We see this not just as an award, but as a launchpad for what’s next. With your support, we’re ready to expand our reach, grow our visibility, and bring more sparkle into the world — one piece of jewelry at a time.

Join Us at Shoppi Tivoli from the 10th to 13th of September

We can’t wait to connect with you in person! Come meet us and discover our jewelry live at the Ladies Drive Start-Up Challenge Pop-Up in Shoppi Tivoli, running from:

📅 Wednesday, 10 September 2025
📍 Through Saturday, 13 September 2025

Let’s celebrate women in business, creativity and the joy of community. It's the perfect chance to meet us, explore our pieces and support female founders shaping the future.

Let’s Keep Growing — Together

To everyone who’s been cheering us on, shopping our pieces or simply sharing kind words — thank you. Let’s continue building a powerful network of women who support women, one connection (and one gemstone) at a time.

With love, Catja & Jana